{internet marketing solutions}

{how will your website increase your profits?}

A successful website is not just about the total number of people who visit your site. The bottom line is this; to be profitable you need to attract people who are most likely to spend money with you. How do you find those people? This is where integration with search engines (e.g. Google, MSN, Yahoo) comes in. There are two main ways of appearing on a search engine: search engine optimisation and click management (also called organic listings and sponsored listings or pay-per-click).

{search engine optimisation - organic listings}

There are two main elements of search engine optimisation (SEO) and they must work together to achieve good results:

• Site design and physical structure (how we build it)
• Site content (the text!)

A brief summary of how search engines work is they have a 'robot' that trawls through the internet looking at and indexing web pages. If you enter a phrase into a search engine, it will compare that phrase with its index and find you the pages that most closely match. For your company's website to appear higher in the results it needs to be designed and written with the 'robots' in mind. These are the basic concepts, but there are numerable nuances and techniques that will further enhance organic search engine results.

{click management - sponsored listings}

Click management allows you to place an advertisement within search engine results. The higher your advertisement in the list of results, the more likely the user will click on your ad to access your site. The way to get to the top is by bidding - basically an ongoing auction for position. As part of a click management campaign, you may have many adverts, each with individual bidding levels for their own phrase or search word. Click management is extremely powerful; the results can be virtually instant.

We can help you decide which method (or possibly both!) is right for your business. A stand-alone website can be useless without an internet marketing strategies. We can assist you with planning your short and long term strategy in order to maximise your profits.